What you need to know about our Food Photography Process

So you’re interested in getting your Food or Beverage professionally photographed, but not sure where to start?  Let us help you break down the process, and show you how simple it all is.

Prior to commencing the consultation process, it is highly recommended that you have a clear vision of the direction you wish to pursue.  While theFoodographer is here to offer concepts and suggestions, having a well-defined brief at the outset helps all parties work towards a defined goal.  By browsing our portfolio (here), and the internet, you can familiarise yourself with the various styles that resonate with you.  By creating a document with your preferred styles, colours, layouts etc, you can use this as a guiding reference throughout the whole project. 

Next, it’s time to get a quote for your project so you know what the related costs will be.  After you have filled out our quote form, we will get back to you for either more information about your project or what your investment cost will be.  Giving us as much information as you can about your project, including information on your business and products, will allow us to more accurately quote for your requirements.

Once you have approved the quote, we will then create a booking in our system for your project.  Please note, there may be a wait at certain times of the year, and dates are also dependant on the number of images you require.  If you have a deadline, for example if your images are needed for a new product launch, this would be the ideal time to let us know.  We are accustomed to working to set deadlines, however we do need to be notified so that the project can go as smoothly as possible for all parties involved.

Once we have booked you in, and you’ve paid the deposit, we then move on to the Pre-Production Stage.  Like any other form of photography, food photography begins with a vision.  This is where your idea document from above comes into play.  To have a clearer understanding of your brand, and the look you wish to create for this project, we will then have you fill out a Creative Brief document.  To ensure we have plenty of time to plan, we ask that your brief be returned at least a month prior to your booking.

One of our favourite ways to work is to play around with the products on set, and be inspired while moving the items around.  We come up with our best ideas that way, so if you’d like us to take the creative load off your shoulders, we’d be happy to come up with the final concepts in line with your creative brief document.  Of course, if you have any questions at any point in the process, please feel don’t hesitate to reach out.  For us to create the final concepts, we will need all products to be sent to us at least 3 weeks before your booking date.  At this point, we can also discuss any additional costs that may be incurred for ingredients and props.

Once we have these final concepts, we will provide you with a shot list so you can see what we have planned.  After the final Creative brief, and the shot list, have been signed off by you, you can then sit back and relax whilst we work our magic.

Turnaround time for the completed project, will be dependent on how many images you require and how much post production work is needed.  In general terms, the more images you require, the more post production work is needed, the longer the turnaround time.  Of course, if there is a deadline involved we will be sure to have that in mind for the whole process.  When the images are ready, they will be uploaded for you to enjoy.

We hope that this has answered any questions about our food photography process.  If you have any further questions, please contact us.  If you are ready to start the process, please fill in our quote form.

We are here to assist you.